Better than sitting on a shelf

This post is more of an excuse to post a link to one of our videos as sold by Films for the Humanities and Sciences.
A few years ago we created a video for the Philadelphia Workforce Investment Board's Pennsylvania Career Link Centers. It is an introduction to a day long orientation about the restaurant industry. Through our relationship with Films Media Group and its subsidiary Films for the Humanities and Sciences, the video is not only working in the Career Link Centers, but is also being purchased by other educational outlets around the country. You can see that page here.
Through this arrangement the video is generating revenue while simultaneously serving its original purpose.

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PWP Sponsors the 2009 AFP Franklin Forum

We are proud to be a silver sponsor for the second year running of the Association of Fundraising Professionals Greater Philadelphia Chapter's Franklin Forum. We will be exhibiting at the event and unveiling our new company wide branding. This includes a reworking of everything from our newly reworked logo to our new Demo Reel :



We hope to see you at the Franklin Forum.

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We didn't leave anything in Vegas

Michael, Pat, and Dave are just back from the National Association of Broadcaster's convention (NAB) in Las Vegas, and boy are they tired. We attended the conference to look in the latest in technology for production, post production, and distribution for our clients. Though an exhausting few days involving miles upon miles of walking on the show floor of the Las Vegas convention center, we learned a tremendous amount that we are already implementing. But if we learned nothing else it is that there is no such thing as a perfect pair of walking shoes.

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New Highlight Reel

Highlight Reel from primitiveworld on Vimeo.

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PWP Participates in Our 2nd MLK Day of Service

If you tried to call us at the office on January 19th, you probably noticed that no one was in to take your call. But we weren't on holiday. For the second
year in a row the staff had the option of being at the office or participating in a day of service. The entire staff and many of their family members
participated in mural painting and beautification at the Eleanor Emlen Elementary School a few blocks from our office in Mt. Airy. Besides painting, we
also documented the entire event for the participating organizations, including; Mt. Airy USA, EducationWorks, Global Citizen, and the Mt. Airy Leadership
Council. All of the photos can be seen at the Flickr page we put up for the event.

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PWP Captures a Client's Story for State Agency

A video project we completed in cooperation with JEVS Human Services for The Office of Mental Health and Substance Abuse Services (OMHSAS) of Pennsylvania has been added to their website on the personal stories page. Titled “Inviting the Day,” Janine’s story can be viewed here. Janine and this project touched everyone who worked on it. We are proud to help Janine to share her story with so many others in her efforts to support peers struggling with mental illness.

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Internet Video Distribution

Everyone’s talking about it, and many organizations are doing it, but most people don’t have all the information to execute online video distribution. Does it mean we put our video on our front page? Does it play automatically? How do we get people to see it? Will they watch online? What are the technical requirements to distribute video online? Do we have to keep making new videos all the time? What does it mean to “go viral,” and how do we do that?

Here’s the truth of the matter. Nobody has all of the answers to all of the questions regarding online distribution. At least no single person has them all yet. And by the time the answers seem to be more apparent, the questions will change. Everything was on YouTube for a while, and that continues to be a central focal point, but then Facebook and social networking seemed to become the lynchpin of any attempt to “go viral.” Media players and their technology keep changing. Several years ago Real Player was in the lead, then Windows Media, and now Flash delivery.

I think we’re all learning the positives and negatives of the rapidly evolving world of maintaining an online presence and trying to keep up with viewer expectations. The pitfalls of implementation are many, but the issues of never implementing are greater. Gone are the days when non profit organizations could be two to three years behind the corporate world in the adoption of technology. Two or three months can cause viewer and supporter fatigue. But how can an organization with limited funds for marketing and outreach keep up? Video production is frequently out of the price range entirely, let alone ongoing production.

We are constantly exploring new distribution outlets and learning new ways to implement them and simplify their workflow for our clients and ourselves. The goal line is constantly moving in online content delivery, but we continue to follow that progress so our clients don’t have too. But frequently our clients teach us new outlets and workflows. Its this collaborative conversation that is keeping the world of online video exciting for us.

There will be future posts that outline how we have overcome some of the problems and questions raised in this article. Many of you will help us write the proposed solutions, and we look forward to that exchange.

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